The Company
2013
Launch of Lovely Secret
2015
First Private Shop
2018
Moving to Perwez
2019
First Official Shop
2025
Opening in Flanders
Who are we?
For over 15 years, Loïk, the creator of the Lovely Secret brand, has worked in the direct sales industry. After a few years with Tupperware, he decided to move into the pleasure sector, specifically focusing on the well-being of women, men, and couples. He worked for several years as a demonstrator for various companies specializing in sex toy home parties, also known as Tupperware parties. Loïk also had the opportunity to manage a sex shop and contribute to its growth.
Realizing that no existing brand offered truly high-quality products and after-sales service, he filled this gap by creating his own brand, committed to his core values of pleasure, quality, excellent customer service, class, and glamour.
And so, in March 2013, Lovely Secret was born. Lovely Secret was born from a love for the profession and the pleasure of introducing a range of quality products during in-home sex toy home parties.
Building on its experience, Lovely Secret has innovated in the field of sex toy home parties. From the outset, it has delighted its customers by offering them the option to pay for orders on the evening of the demonstration, thus guaranteeing delivery within 24 business hours. Lovely Secret has also selected a range of high-quality products, favoring European brands with warranties ranging from 2 to 10 years. The company has also made a point of rewarding its hostesses (organizers of the sex toy demonstrations) in proportion to their efforts by offering not “surprise gifts or anything like that,” but rather a gift certificate whose value is proportional to the sales generated, allowing the hostess to choose the gift she truly desires.
Always striving to satisfy customers encountered during sex toy home parties, Lovely Secret has created a truly excellent after-sales service, available every day of the week until 8 pm. This high-quality service handles scheduling sex toy parties, manages warranties, size exchanges, and more.
Over the months and through the various sex toy demonstrations organized, Lovely Secret has built a team of demonstrators who meet the brand’s selection criteria. Many direct sales companies hire demonstrators to quickly increase revenue. Lovely Secret has refused to succumb to this temptation by meticulously selecting its demonstrators, providing them with thorough training, and ensuring they all receive the same kit so that all the selected products are presented at each sex toy demonstration you attend. Indeed, it’s common practice in the sex toy demonstration industry for a demonstrator to receive only a “Starter Kit” containing around thirty items, and then have to purchase the rest or earn it through sales targets.
This practice goes against Lovely Secret’s quality charter. We want to offer all our customers the same demonstration experience. This is how our team gradually grew and how we can now boast of being present in Walloon Brabant, Brussels, Namur, the province of Liège, the province of Hainaut, the province of Luxembourg, Luxembourg and France…
Frequently Asked Questions
Is it free to host a sex toy home party?
Yes. It is free to host a sex toy home party. We ask you a minimum sale during the party to be sure your ambassador can be paid at the end with a percentage of your total sales. Under 250 € of sales, we require a 50 € fee.
Is there a minimum number of guests to invite?
Yes. It is free to host a sex toy home party. We ask you a minimum sale during the party to be sure your ambassador can be paid at the end with a percentage of your total sales. Under 250 € of sales, we require a 50 € fee.
Is buying mandatory during the sex toy home party?
Yes. It is free to host a sex toy home party. We ask you a minimum sale during the party to be sure your ambassador can be paid at the end with a percentage of your total sales. Under 250 € of sales, we require a 50 € fee.
Can I host a home party everywhere in Belgium?
Yes. We can plan sex toy home parties everywhere in Belgium including Brussels, Flanders and Wallonia.
How can I host a party for a special event or theme?
Yes. We offer several themed home parties such as bachelorette, afterwork, barbecue and more. Just make a request and we will be happy to answer.
What languages can you speak during my party?
We have consultants who can speak English, Dutch and French. So depending on your request, we will ask the most appropriate person to organize it.
I have a very large group. Can it happen?
Yes. We can find the most appropriate consultant to animate your party. Some of our consultants are specialized in larger groups with 20 or more guests.
Must it be hosted at home or anywhere is possible?
You can host a home party at home, at the office or in any appropriate place as long as it belongs to you and have permissions.
How long before the party do I have to book?
There is no minimum or maximum timeframe. We can find a solution that meets your needs and time-related needs.
What is the style and ambiance of a party?
Our sex toys home parties are chic and never vulgar. We do not tolerate vulgarity or inappropriate situations. Our consultants are salespeople and entertainers who demand respect.